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Pete Sena leading a brand sprintPete Sena leading a sessionPop art grid of Pete SenaIllustration from Pete's newsletter, The Magic's in the MessyWhiteboard sessionPete Sena in a brand sprintPete SenaWorkshopIllustration from Pete's newsletter

Creative firestarter.Thought partner to CEOs.

I help founders and brand leaders design demand. I’ve founded, scaled and invested in companies for twenty years, and I still advise from inside the work, never from the sidelines. Startups, challenger brands and Fortune 500 teams alike.

01

Branding & Products

Brands people choose. Products they keep using.

Digital Surgeons is the agency I started in 2004. Strategy, identity and product live in one team, so nothing dies in the handoff. We build challenger brands people can’t ignore, then we test them in the market.

What this looks like:
  • Brand strategy and positioning
  • Identity systems that scale
  • Digital product design
  • Launch and go to market
Work with Digital Surgeons→
02

Conferences & Podcast

Ideas you can use on Monday.

I talk to founders, marketers and creative teams about creativity, AI and the future of work. On stage or on the mic, I skip the hype and hand you something that actually works.

What this looks like:
  • Keynotes and workshops
  • Panels and fireside chats
  • Podcast conversations
  • Talks on creativity and AI
Book me to speak→
03

Venture Studio

Startup brands and products, built at AI speed.

The Resonance is my venture studio. Deep AI expertise plus world class design, so startups ship brands and products faster than either could alone. First sprint to launch.

What this looks like:
  • Brand sprints and identity systems
  • Product design and AI prototypes
  • Launch sites and campaigns
  • Growth systems built with AI
Partner with The Resonance→
04

AI

Teach companies how to think and grow with AI.

More tools won’t save you. The right workflow will. Through How to AI and GPC, I help people and teams get past the hype with clear roadmaps, hands on training and real use cases.

What this looks like:
  • AI roadmaps for teams
  • Hands on training
  • Workflows and automation
  • Creative tools that multiply output
Start adopting AI today→
HQ

District

Home base for everything above.

District is the New Haven campus I cofounded. Founders, makers and the Digital Surgeons team under one roof. It’s where the ideas on this page get built.

What this looks like:
  • Coworking and private offices
  • Events and community
  • Startups and studios side by side
  • New Haven, Connecticut
Visit District→
Curiosity
Imagination
Prototypes
Messiness
Context
Principle 01 / 05

Connected curiosity unlocks creativity, possibility and breakthroughs.

Pull threads across people, fields and ideas. The breakthroughs live where they meet.

Read the essay

How I work

Pete Sena mapping ideas on a whiteboard
Ask the better question.
Prototype before you pitch.
Let AI do the boring parts.
Ship it. Learn. Repeat.

I build before I advise. Every lesson comes from companies I run.

Pete Sena on stagePete Sena working with a team

Ready to design demand
for what you are building?

Book a brainstorm