Meet Pete Sena

I help busy entrepreneurs and business leaders use divergent thinking to unlock creative solutions that fuel growth for sustainable success.

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Join 25,000+ founders and business leaders who solve their problems faster with AI-accelerated divergent creativity. You'll learn insights, AI tools, frameworks, and real-world advice to grow your business and career.


I'm Pete Sena. I help leaders like you win.

Too many high performers get trapped in the details. Instead of devoting your energy to winning strategies, it's zapped by low-value work. Instead of flourishing, you flounder. I've been there too. I'll help you with clarifying your vision to design a winning strategy. I partner with brands to help them find and capture new opportunities.

Turn confusion into clarity with a one-day ideation intensive.

Your story is your strategy.

Do you wish you could get your entire leadership team aligned? Where Sales, Product, and Marketing teams are excited to partner and push your vision forward? After more than 20 years of working with brands and venture-backed startups, I've developed a set of frameworks and proven methods to help you double down on what's working most, eliminate waste, and unlock new sustainable growth for your organization. And now, thanks to the power of my AI tools, we can do it a whole lot faster.

Pete consults for emerging startups, challenger brands and Fortune 500 enterprises.

Elizabeth ArdenSperry
US OpenUnited Technologies
Wolf GordonNational Grid

Hear how founders like you won.

“There are few people that pick at the bottom of problems, most just pick at the top. Pete has a unique gift of seeing his way to the bottom of things, and the curiosity to move around it, get a fundamental understanding and see the way forward from there. With most people, incredibly incisive probing can grow uncomfortable, but Pete's affable nature overcomes this. Pete's a thought partner with few equals.”
Andy Greenawalt,
2x Exit Founder & CEO, Storyhub
“In order to create something truly revolutionary, one needs to be completely emotionally vested in the creation. And that is exactly what I got from Pete and his team at Digital Surgeons. I truly felt I wasn’t in it alone – I couldn’t ask for anything more.”
Sal Syed
CEO, Arccos Golf
"Pete is the first advisor I’ve ever had as a business owner, and he’s set the bar extremely high for all future advisors to follow. Pete is not only a wealth of knowledge but he’s an extremely hands on advisor who goes above and beyond to see you succeed. He’s helped us tremendously in the areas of strategic marketing, CTO vetting, pitch deck revisions, and overall company growth strategies. I’m excited to continue to work with Pete as our company grows and scales!"
Alain Merville,
CEO/Founder, YousicPlay
"Pete is a brilliant entrepreneurial marketer with true passion for insights, design and innovation. And all of this is reflected at Digital Surgeons, the company he founded and leads. I particularly appreciate that everything always starts from studying and identifying the key insights, which in turn lead the creative strategy and design. Pete and his team are great partners and I feel lucky having the opportunity to work together."
Eugenio Perrier
Global Chief Marketing Officer, Sabra
"Naboso has experienced pivotal growth since working with Pete and his company Digital Surgeons. I attribute much of that growth to the powerful team of marketing masterminds, artistic talent, and strategic leadership that falls under Pete’s guidance. Any project we throw at Pete and his team, we know they are going to hit it out of the park every single time. Pete and his team are by far the greatest investment Naboso has made."
Dr. Emily Splichal
CEO, Naboso Technology

Work with Pete.

High-energy, interactive, and inspiring presentations. Keynotes include a virtual post-event ideation session.
Pete helps your team create breakthrough connections and actionable strategies using Design Thinking activities.
Events & Activations
Pete takes experience design to a new level with custom events and activations that inspire transformation.
Consulting & Advisory
Pete listens to your unique needs and delivers customized, creative growth strategies that fuel progress and results.
Book a Consultation